Speaker, Author, Strategist, and social media expert, Lauren Hug has authored 2 books, The Professional Women’s Guide to Getting Promoted (Impackt 2015) and The Manager’s Guide to Presentations (Impackt 2014). She is also an attorney, a certified mediator, and Instructor at University of Colorado Colorado Springs. Her academic credentials include an LL.M. with merit from the University of London, a J.D. with honors from the University of Texas School of Law, and a Bachelor of Journalism and Bachelor of Arts in Spanish from the University of Texas.
Lauren Hug has helped people reach and motivate markets and audiences for 20 years. Originally from Austin Texas, Lauren fell in love with Colorado’s natural beauty and moved with her family to Colorado Springs. In 2012 she founded HugSpeak, a digital marketing firm specializing in social media strategy, integrated brand communications, and custom market research.
Her passion is marketing and communications with an emphasis on social media and market research and she gets to do all that through HugSpeak. With insightful questions and intense listening, Lauren cuts to the core of each client’s identity, leveraging their uniqueness to understand and move ideal target markets. She shares many of her secrets with us here today!
Ideas and Topics Discussed in this Episode:
- How to connect and communicate with target audiences
- What is Market Research
- The importance of social media
- The ways people gather information is different now than 15 years ago or even 5 years ago.
- Adding social media as part of an existing marketing plan
- Signs of a boom in Colorado Springs, including great new businesses here
- How Lauren got started helping businesses articulate their brand
- Law school and how it relates to messaging, speaking, communicating, and marketing
- Two way communication in social media – messaging and listening
Links/Resources/Sponsors Mentioned:
- The Professional Women’s Guide to Getting Promoted
- The Manager’s Guide to Presentations
- Website: http://www.hugspeak.com/
- Twitter: https://twitter.com/HugSpeak
- Facebook: https://www.facebook.com/HugSpeak
- Linkdin: https://www.linkedin.com/in/laurenhug
Thanks for Listening!
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