Today’s featured thought leader is Natalie Gowen, a brand strategist and content coach. She started writing for onlineand print outlets in 2007 and is published on top copywriting and in
dustry sites and local newspapers, including the Colorado Springs Gazette. In 2013, she launched her copywriting and web design firm, Moxie Tonic, where she works with entrepreneurs and business owners to clarify their brand message and create engaging websites.
Topics Discussed:
- What copywriting is and what Natalie does with it
- Natalie’s career path and discovering her passion for telling other people’s stories
- Telling a business owner’s story in an engaging way
- Making sure the content on a business’ website is just as engaging as the visuals
- How networking is more than just getting new business
- Some personal stories from Natalie
- Natalie’s advice to people starting their own business
- Ways to give as a business owner
- Split-testing
- The meaning behind the name “Moxie Tonic”
Links and Resources:
Thanks for Listening!
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