Tanya Jeffrey is a graphic designer and owner of the graphic design studio Ginseng Creative. She enjoys translating art, design, and activism into meaningful work, creating brand identities for music festivals, book publishers, and nonprofits. Before rocking out her current business full-time, she served as editorial art director at the Colorado Springs Independent. In 2014 she received the Next Generation Award from the American Advertising Federation of Colorado Springs for her exceptional leadership and service to her community. In addition to Ginseng Creative, Tanya assists the graphic design program at Pikes Peak Community College, serves on the Meadow Grass Music Festival steering committee, evaluates College America’s design programs for state accreditation, and is also the art director for Springs magazine.
Ideas and Topics Discussed in this episode:
- The types of graphic design work Tanya does
- Tanya’s work background including her work in the Colorado Springs Independent
- Tanya’s other work around Colorado Springs
- Advice to other graphic designers and business owners on how to grow your business
- “Behind the scenes” on working with clients and creating effective designs
- Creating designs for the client vs. creating for the target audience
- Tanya’s favorite types of projects to work on
- The importance of continually learning and remaining teachable
Links and Resources:
- Ginseng Creative
- Ginseng Creative around the web
- Springs Magazine
- Meadow Grass Music Festival
- Colorado Springs Independent
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