Michael Caracappa was a competitive runner in high school and college. He grew up in New Jersey, attended New York University, and worked for New York Road Runners in their Brand Marketing and Communications Department. After getting his degree in 2014, he moved to Colorado Springs to be closer to world-class rock climbing destinations and to pursue his new-found passion of rock climbing. He worked for USA Triathlon before moving into his current position as marketing director for CityROCK Climbing Center.
Ideas and Topics Discussed in this episode:
- Michael’s background in marketing and athletics
- Where to go outdoor climbing in Colorado Springs
- How CityROCK started out and how they market themselves
- The types of climbing programs and classes available at CityROCK, including yoga programs
- The Ute & Yeti café and pub located inside the CityROCK climbing gym
- How Michael’s experience in sports marketing helps in his current position at CityROCK
- Some of Michael’s recommended books and classes
- Advice to other business owners
Links and Resources:
- Official CityRock Website
- CityROCK on Facebook
- CityROCK Office: 719-634-9099
- The Ute & Yeti Cafe and Pub
- www.udemy.com
- www.coursera.org
- Emotional Intelligence by Daniel Goleman
- The 7 Habits of Highly Effective People by Stephen Covey
Thanks for Listening!
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